Parent: Research Brain
Destination: mwmsbrain.site
Page Type: Operational Signal Page
Source of Truth: MCR
Purpose
Friction Signal Framework is used to identify barriers that stop customers from taking action.
This page helps Research Brain understand what may prevent an offer, funnel, or message from converting.
What This Page Looks For
- confusion
- hesitation
- distrust
- price resistance
- unclear offer promise
- weak proof
- slow or confusing funnel
- poor customer experience
- unanswered objections
Signal Sources
Look for friction signals from:
- customer reviews
- checkout complaints
- landing page behaviour
- funnel reviews
- support questions
- comments on ads
- competitor weaknesses
- refund complaints
Friction Strength
Classify the friction:
- Strong Friction → repeated barrier likely to reduce conversions
- Medium Friction → noticeable issue but not fully proven
- Weak Friction → minor or uncertain concern
Friction Details
Record:
- what the friction is
- where it appears
- who it affects
- what action it may block
- how serious it appears
- what may reduce it
Decision
Choose one:
- Critical Friction
- Fixable Friction
- Monitor
- Ignore
- Reject Opportunity
Next Step
If friction is fixable:
→ pass notes to Affiliate Brain Offer Intelligence
If friction is critical:
→ hold, reject, or request deeper research
Rule
Friction is not always a reason to reject an opportunity.
Sometimes friction shows exactly where the opportunity can be improved.