Parent: Finance Brain
Destination: mwmsbrain.site
Page Type: Operational Decision Page
Source of Truth: MCR
Purpose
Scaling Budget Approval defines how MWMS approves increased spend after a campaign has shown validated performance.
This page ensures scaling only happens when both performance and financial conditions are acceptable.
When To Use This Page
Use this page when:
- Experimentation Brain has validated results
- Affiliate Brain signals readiness for scaling
- Ads Brain is preparing to increase spend
- additional budget is required
- financial risk must be assessed
Scaling Request
Record:
- offer name
- traffic source
- current spend level
- proposed new spend level
- performance summary
- CPA or return metrics
- confidence level (signal + statistical)
Validation Check
Confirm:
- results are repeatable
- signal confidence is high
- statistical confidence is acceptable
- tracking is stable
- funnel performance is consistent
- no major compliance risk
Financial Check
Review:
- available capital
- current exposure
- existing campaign commitments
- acceptable loss limits
- scaling risk
- buffer remaining after scaling
Approval Options
Choose one:
- Approved For Scaling
- Approved With Limit
- Scale Gradually
- Hold Scaling
- Reject Scaling
Scaling Rules
- increase spend gradually
- do not double spend immediately
- monitor performance after increase
- stop if CPA rises sharply
- stop if performance becomes unstable
- do not scale low-confidence results
Decision Notes
Record:
- approved budget level
- reason for decision
- main financial risk
- scaling limits
- review date
Next Step
If approved:
→ Ads Brain Campaign Optimisation Framework
If limited:
→ Controlled Scaling Protocol
If rejected:
→ Hold or reduce spend
Rule
Scaling is a financial decision, not just a performance decision.
Finance Brain must approve before increasing spend.