Parent: MWMS
Destination: mwmsbrain.site
Page Type: Brain
Source of Truth: MCR
Purpose
Experimentation Brain is the working environment for validating opportunities through controlled tests.
This is where approved opportunities are turned into structured tests, reviewed against evidence, and converted into clear decisions.
What You Do Here
- define test hypotheses
- prepare controlled tests
- validate campaign results
- interpret evidence
- prevent emotional decisions
- decide whether to scale, hold, retest, or stop
Core Pages
- Phase 4 Structured Testing Protocol
- Test Lifecycle Model
- Test Result And Decision Workflow
- Signal Confidence Framework
- Statistical Confidence Framework
- Controlled Scaling Protocol
- Stage Progression Protocol
- Results Communication Framework
How It Fits
Experimentation Brain sits after Affiliate Brain:
Research Brain → Affiliate Brain → Experimentation Brain → Ads Brain → Finance Brain
Affiliate Brain decides if an opportunity is worth testing.
Experimentation Brain decides what the test results actually mean.
Basic Flow
- Receive approved test candidate
- Define hypothesis
- Set test rules
- Run controlled test
- Review evidence
- Classify confidence
- Decide next action
- Capture learning
Rule
Do not scale, kill, or retest based on emotion.
Experimentation Brain exists to protect MWMS from bad decisions caused by weak evidence, impatience, or misleading early results.
MCR remains the source of truth.