Parent: Ads Brain
Destination: mwmsbrain.site
Page Type: Operational Workflow Page
Source of Truth: MCR
Purpose
Creative Testing Workflow defines how ad creatives are tested in a controlled way.
This page helps Ads Brain compare hooks, angles, visuals, thumbnails, and messages without mixing too many variables at once.
When To Use This Page
Use this page when:
- campaign test plan exists
- offer has passed review
- traffic source is selected
- creative assets are ready
- test goal is clear
Creative Test Setup
Record:
- offer name
- traffic source
- creative angle
- hook
- format
- audience or targeting
- budget
- review point
Test Variables
Choose what is being tested:
- hook
- headline
- thumbnail
- opening scene
- message angle
- objection handling
- call to action
- visual style
Testing Rule
Only test a small number of variables at once.
Do not change:
- offer
- funnel
- audience
- creative
- tracking
all at the same time.
Creative Performance Signals
Watch:
- CTR
- CPV or CPC
- watch time
- engagement
- click quality
- conversion assist
- audience response
- rejection or fatigue signals
Decision Options
Choose one:
- Keep Creative Running
- Pause Creative
- Create Variation
- Replace Hook
- Retest Angle
- Send Learning To Research Brain
Next Step
Send results to:
Ads Brain Creative Performance Scorecard
and
Experimentation Brain Test Result And Decision Workflow
Rule
Creative testing must produce learning, not just winners and losers.
MCR remains the source of truth.