Parent: Ads Brain
Destination: mwmsbrain.site
Page Type: Operational Optimisation Page
Source of Truth: MCR
Purpose
Campaign Optimisation Framework defines how campaigns are improved after launch.
This page ensures changes are controlled, data-driven, and aligned with test objectives.
When To Use This Page
Use this page when:
- campaign has produced enough data
- performance needs improvement
- creatives or targeting need adjustment
- a decision has been made to continue testing
Optimisation Inputs
Check:
- CTR
- CPC or CPV
- conversions
- CPA
- revenue
- tracking accuracy
- funnel behaviour
- traffic quality
Optimisation Areas
Focus on:
- creative performance
- hook strength
- message clarity
- targeting quality
- placement performance
- audience response
- funnel alignment
Optimisation Actions
Choose one or more:
- improve hook
- test new creative variation
- adjust targeting
- change placement
- refine audience
- pause weak creatives
- duplicate winning creatives
- test new angle
Optimisation Rules
- change one variable at a time
- avoid over-editing campaigns
- allow enough time for data
- do not reset learning unnecessarily
- document all changes
Decision Options
Choose one:
- Continue Optimisation
- Test New Variation
- Hold Campaign
- Stop Campaign
- Prepare For Scaling
Next Step
Send updated results to:
Experimentation Brain Test Result And Decision Workflow
Rule
Optimisation is controlled improvement, not random change.
Every change must be based on observed data.
MCR remains the source of truth.