MWMS Opportunity Testing Workflow
Document Type: Reference
Status: Active
Version: v1.1
Authority: MWMS
Parent: MWMS
Last Reviewed: 2026-04-24
Purpose
MWMS Opportunity Testing Workflow defines the full operating path for moving an opportunity from first signal to campaign execution and test review.
This page connects all Brains into one usable system.
Workflow Overview
Signal → Research → Affiliate Evaluation → Test Design → Campaign Execution → Result Review → Decision → Learning
Quick Navigation
Research Brain
- Research Brain
- Research Brain Opportunity Signal Framework
- Research Brain Problem Signal Framework
- Research Brain Friction Signal Framework
- Research Brain Behavioural Signal Framework
- Research Brain Offer Source Validation Framework
- Research Brain Research Verdict Framework
- Research Brain Affiliate Handoff Protocol
- Research Brain Test Learning And Signal Capture Framework
Affiliate Brain
- Affiliate Brain
- Affiliate Brain Offer Intelligence
- Affiliate Brain Offer Intelligence Template
- Affiliate Brain Opportunity Scoring Matrix
- Affiliate Brain Velocity Decision Engine
- Affiliate Brain Testing Readiness Criteria
- Affiliate Brain Opportunity Kill Criteria
- Affiliate Brain Controlled Scaling Protocol
- Affiliate Brain Stage Progression Protocol
- Affiliate Brain Campaign Review Protocol
- Affiliate Brain Creative Brief Template
Experimentation Brain
- Experimentation Brain
- Experimentation Brain Phase 4 Structured Testing Protocol
- Experimentation Brain Test Lifecycle Model
- Experimentation Brain Test Result And Decision Workflow
- Experimentation Brain Signal Confidence Framework
- Experimentation Brain Statistical Confidence Framework
- Experimentation Brain Results Communication Framework
Ads Brain
- Ads Brain
- Ads Brain Campaign Runbook
- Ads Brain Traffic Structure Framework
- Ads Brain Creative Testing Workflow
- Ads Brain Creative Performance Scorecard
- Ads Brain Campaign Optimisation Framework
- Ads Brain Creative Asset Management
- Ads Brain Pre Conversion Signal Framework
Stage 1 — Signal Identification
Page: Research Brain Opportunity Signal Framework
Identify potential opportunity signals from market activity.
Stage 2 — Problem And Signal Validation
Pages:
- Research Brain Problem Signal Framework
- Research Brain Friction Signal Framework
- Research Brain Behavioural Signal Framework
Validate that a real problem and demand exist.
Stage 3 — Source Validation
Page: Research Brain Offer Source Validation Framework
Confirm offer, vendor, funnel, and tracking are valid.
Stage 4 — Research Verdict
Page: Research Brain Research Verdict Framework
Convert research into a clear decision.
Stage 5 — Affiliate Handoff
Page: Research Brain Affiliate Handoff Protocol
Prepare structured input for Affiliate Brain.
Stage 6 — Offer Intelligence
Page: Affiliate Brain Offer Intelligence
Evaluate offer quality, funnel, payout, and risk.
Stage 7 — Opportunity Scoring
Page: Affiliate Brain Opportunity Scoring Matrix
Score opportunity using consistent criteria.
Stage 8 — Velocity Decision
Page: Affiliate Brain Velocity Decision Engine
Decide whether to move forward or stop.
Stage 9 — Testing Readiness
Page: Affiliate Brain Testing Readiness Criteria
Confirm readiness before spending budget.
Stage 10 — Test Design
Page: Experimentation Brain Phase 4 Structured Testing Protocol
Define hypothesis, success signals, and test rules.
Stage 11 — Test Lifecycle
Page: Experimentation Brain Test Lifecycle Model
Manage test from launch to review.
Stage 12 — Campaign Execution
Pages:
- Ads Brain Campaign Runbook
- Ads Brain Traffic Structure Framework
- Ads Brain Creative Testing Workflow
Build and launch campaigns.
Stage 13 — Pre Conversion Signals
Page: Ads Brain Pre Conversion Signal Framework
Monitor early performance indicators.
Stage 14 — Campaign And Creative Review
Pages:
- Ads Brain Creative Performance Scorecard
- Ads Brain Campaign Optimisation Framework
Evaluate performance and optimise.
Stage 15 — Test Result Decision
Pages:
- Experimentation Brain Test Result And Decision Workflow
- Experimentation Brain Signal Confidence Framework
- Experimentation Brain Statistical Confidence Framework
Interpret results and classify confidence.
Stage 16 — Results Communication
Page: Experimentation Brain Results Communication Framework
Send structured results across Brains.
Stage 17 — Learning Capture
Page: Research Brain Test Learning And Signal Capture Framework
Capture reusable insights.
Stage 18 — Final Outcome
Possible outcomes:
- Scale
- Continue Testing
- Retest
- Hold
- Reject
- Move To Graveyard
Workflow Rule
Each stage must be completed before moving forward.
No skipping stages.
System Rule
Research Brain → finds and validates signals
Affiliate Brain → evaluates opportunities
Experimentation Brain → validates evidence
Ads Brain → executes campaigns
No Brain overrides another Brain’s authority.
Usage Rule
Use this page as the central navigation hub for running opportunities through MWMS.
All decisions should follow this workflow.