Parent: Experimentation Brain
Destination: mwmsbrain.site
Page Type: Operational Decision Page
Source of Truth: MCR
Purpose
Test Result And Decision Workflow is used to interpret test results and decide the next action.
This page ensures decisions are based on evidence, not emotion or isolated results.
When To Use This Page
Use this page when:
- a test has run long enough to produce signal
- tracking has been verified
- campaign performance can be reviewed
- a decision is required
Review Inputs
Check:
- total spend
- impressions
- clicks
- CTR
- CPC or CPV
- conversions
- CPA
- revenue or payout
- tracking accuracy
- funnel behaviour
- traffic quality
Signal Check
Assess:
- is there a clear signal?
- is performance repeatable?
- is the result consistent across time?
- is the signal strong or weak?
Confidence Level
Classify the result:
- High Confidence → strong, repeatable signal
- Medium Confidence → promising but needs more data
- Low Confidence → unclear or inconsistent
- No Confidence → no meaningful signal
Decision Options
Choose one:
- Continue Test
- Adjust And Retest
- Hold
- Stop Test
- Prepare For Controlled Scaling
Decision Notes
Record:
- why this decision was made
- strongest signal
- biggest concern
- what needs to be tested next
- what changed from the hypothesis
Next Step
If strong result:
→ Affiliate Brain Controlled Scaling Protocol
If unclear:
→ return to testing with adjustments
If weak:
→ Opportunity Kill Criteria
Rule
Do not make decisions from a single data point or emotional reaction.
Decisions must be based on consistent, validated evidence.
MCR remains the source of truth.