Parent: Finance Brain
Destination: mwmsbrain.site
Page Type: Operational Monitoring Page
Source of Truth: MCR
Purpose
Spend Monitoring Framework is used to track and control live campaign spend across MWMS.
This page ensures that active campaigns stay within approved budgets and risk limits.
When To Use This Page
Use this page when:
- campaigns are live
- budgets have been approved
- spend needs to be tracked
- scaling has begun
- multiple campaigns are running
Spend Tracking
Monitor:
- total spend per campaign
- daily spend
- total system spend
- budget vs actual spend
- spend velocity (rate of spend)
Performance Link
Check spend against:
- CPA
- conversion rate
- revenue
- return metrics
- signal confidence
Risk Signals
Watch for:
- spend increasing too quickly
- CPA rising above acceptable level
- drop in conversion rate
- unstable performance
- unexpected traffic behaviour
- tracking issues
Control Actions
Choose one:
- Continue Monitoring
- Reduce Spend
- Pause Campaign
- Stop Campaign
- Escalate To Review
Escalation Triggers
Escalate if:
- spend limit is reached
- CPA exceeds threshold
- tracking breaks
- performance becomes unstable
- unexpected losses occur
Monitoring Notes
Record:
- current spend level
- variance from plan
- main risk
- action taken
- next review time
Next Step
If stable:
→ continue monitoring
If issues appear:
→ Experimentation Brain Test Result And Decision Workflow
If severe:
→ Pause or stop campaign immediately
Rule
All spend must be actively monitored.
Uncontrolled spend leads to uncontrolled losses.
Finance Brain protects capital at all times.