Parent: MWMS
Destination: mwmsbrain.site
Page Type: Brain
Source of Truth: MCR
Purpose
Ads Brain is the working environment for building, launching, and managing paid traffic campaigns.
This is where validated opportunities are turned into live campaigns.
What You Do Here
- build campaign structures
- create and deploy ads
- manage creatives
- control traffic flow
- monitor performance
- optimise campaigns
Core Pages
- Campaign Setup Framework
- Creative Testing Framework
- Creative Performance Review
- Traffic Structure Framework
- Campaign Optimisation Framework
- Creative Asset Management
- Pre Conversion Signal Framework
How It Fits
Ads Brain sits after Experimentation Brain:
Research Brain → Affiliate Brain → Experimentation Brain → Ads Brain → Finance Brain
Experimentation Brain decides what to test.
Ads Brain executes the test.
Basic Flow
- Receive test plan
- Build campaign
- Launch traffic
- Monitor early signals
- Adjust creatives or targeting
- Send results to Experimentation Brain
- Continue or stop based on decision
Rule
Do not launch campaigns without a defined test plan.
Ads Brain executes — it does not decide strategy.
MCR remains the source of truth.