Parent: Ads Brain
Destination: mwmsbrain.site
Page Type: Operational Runbook
Source of Truth: MCR
Purpose
Campaign Runbook is used to build and launch paid traffic campaigns from an approved test plan.
This page keeps campaign setup clean, controlled, and aligned with the test objective.
When To Use This Page
Use this page when:
- Experimentation Brain has approved a test
- offer has passed Affiliate Brain review
- tracking is ready
- creative assets are prepared
- test budget is defined
Campaign Setup
Record:
- offer name
- traffic source
- campaign objective
- test angle
- target country
- budget
- start date
- review point
Tracking Check
Confirm:
- affiliate link works
- tracking parameters are added
- BeMob or tracker is ready
- conversion action is understood
- test click has been checked
Creative Check
Confirm:
- creative asset ready
- headline or hook selected
- thumbnail or visual ready
- landing page or bridge page checked
- compliance reviewed
Launch Checklist
Before launch, confirm:
- campaign name follows naming rules
- targeting is set
- budget is correct
- placements are controlled
- tracking is tested
- creative is approved
- review date is set
Early Monitoring
After launch, watch:
- spend
- impressions
- clicks
- CTR
- CPC or CPV
- tracking activity
- early conversion signals
Next Step
Send campaign results to:
→ Experimentation Brain Test Result And Decision Workflow
Rule
Do not launch a campaign without tracking, budget, creative, and review point confirmed.
MCR remains the source of truth.