Parent: Affiliate Brain
Destination: mwmsbrain.site
Page Type: Operational Template
Source of Truth: MCR
Purpose
Creative Brief Template is used to turn an approved affiliate opportunity into clear creative direction for ads, pre-videos, thumbnails, landing pages, and campaign assets.
This page helps ensure every creative asset is based on the offer, customer problem, traffic source, and testing goal.
Offer Snapshot
- Offer name:
- Affiliate network:
- Product category:
- Target country:
- Funnel type:
- Traffic source:
- Main conversion action:
Customer Insight
Record the customer problem:
- Main pain point:
- Desired outcome:
- Current frustration:
- Awareness level:
- Buying trigger:
Core Message
Define the main creative message:
- Main angle:
- Hook:
- Emotional trigger:
- Curiosity gap:
- Main objection:
- Proof point:
Creative Direction
Record what needs to be produced:
- Video ad:
- Pre-video:
- Thumbnail:
- Banner:
- Landing page section:
- Email or follow-up asset:
- Other:
Compliance Notes
Check:
- no exaggerated claims
- no guaranteed results
- no misleading before/after framing
- no unsafe medical or financial promises
- no fake urgency
- no unsupported proof
Testing Plan
Define the creative test:
- Creative version:
- Angle being tested:
- Traffic source:
- Success signal:
- Failure signal:
- Review point:
Output Checklist
Before sending to Ads Brain or Creative Brain, confirm:
- offer is clear
- customer problem is clear
- message angle is clear
- creative type is clear
- compliance risk checked
- testing goal defined
Next Step
Send to:
Ads Brain for campaign setup
Creative Brain for message/angle refinement
Rule
Do not create creative assets until the offer decision and testing goal are clear.
MCR remains the source of truth.