Affiliate Finance Request Structure

Affiliate Finance Request Structure

Document Type: Specification
Status: Active
Version: v1.0
Authority: MWMS HeadOffice
Applies To: Affiliate Brain, Finance Brain
Parent: MWMS Routing Layer
Last Reviewed: 2026-04-03

Purpose

This page defines the standard information structure used when Affiliate Brain requests capital allocation from Finance Brain.

It ensures requests are:

• consistent
• comparable
• auditable
• risk-aware
• structured for decision-making

Without a standard request structure, capital allocation decisions become inconsistent and difficult to evaluate across multiple offers.

Core Principle

Finance decisions must be based on structured inputs, not informal descriptions.

Affiliate Brain must provide sufficient clarity for Finance Brain to assess:

risk
capital exposure
learning potential
expected signal strength

Request Structure

Each Affiliate → Finance request should include the following fields:

Offer Information

Offer Name:
Offer ID:
Network:
Primary Conversion Event:
Offer Type:
Subscription / One-time:
Refund Profile (known or estimated):

Testing Context

Testing Phase:

Phase 1 — Exploration
Phase 2 — Validation
Phase 3 — Optimisation
Phase 4 — Scaling Preparation
Phase 5 — Controlled Scaling

Traffic Context

Traffic Platform:
Traffic Type:

YouTube
Google Video Ads
Meta Ads
TikTok
Native
Search
Other

Budget Request

Requested Test Budget:
Maximum Acceptable Loss:
Expected Cost Per Click Range:
Expected Cost Per Acquisition Range:
Estimated Test Duration:

Learning Objective

Primary Learning Objective:

Validate hook resonance
Validate audience response
Validate conversion structure
Validate funnel behaviour
Validate traffic cost range
Identify signal strength
Identify failure reason

Signal Expectations

Primary Signal Type:

Click signal
Conversion signal
Engagement signal
Cost signal
Behaviour signal

Expected Minimum Data Threshold:

Minimum clicks required:
Minimum conversions required:
Minimum spend required:

Risk Assessment

Risk Classification:

Low
Moderate
Elevated
High

Risk Factors:

untested offer
untested traffic source
untested angle
high CPC environment
compliance sensitivity
subscription refund risk

Capital Context

Current active tests:
Total capital currently deployed:
Capital reserved for scaling:
Exposure concentration risk:

Decision Record (Finance Brain)

Decision:

Approved
Approved with limits
Conditional approval
Deferred
Rejected
Escalated to HeadOffice

Approved Budget:

Capital Conditions:

spend cap
time cap
signal threshold requirement
performance checkpoint

Relationship to Other Pages

Finance Affiliate Coordination Layer

Finance Brain Affiliate Testing Capital Request Protocol

Affiliate Brain Canon

MWMS Task Types Standard

MWMS Supabase Task Schema Standard

Architectural Role

This specification supports structured capital governance.

It ensures Finance Brain decisions remain comparable across multiple Affiliate opportunities.

Future Expansion

Future versions may include:

automated task payload structures

Supabase schema mapping

capital velocity modelling

risk scoring automation

cross-brain exposure dashboards

Change Log

Version: v1.0
Date: 2026-04-03
Author: MWMS HeadOffice
Change: Initial creation of Affiliate Finance Request Structure defining standard data required for capital allocation decisions.