MWMS Brain

Finance Brain

Parent: MWMS
Destination: mwmsbrain.site
Page Type: Brain
Source of Truth: MCR


Purpose

Finance Brain controls how money is allocated, protected, and scaled across MWMS.

This ensures campaigns are not scaled without financial discipline.


What You Do Here

  • control test budgets
  • approve scaling spend
  • manage risk
  • prevent overspending
  • protect capital

Core Pages

  • Capital Allocation Framework
  • Test Budget Approval
  • Scaling Budget Approval
  • Risk Control Framework
  • Spend Monitoring Framework

How It Fits

Research → Affiliate → Experimentation → Ads → Finance

Finance decides:

  • how much to spend
  • when to scale
  • when to stop

Basic Flow

  1. Receive test request
  2. approve or reject budget
  3. monitor spend
  4. approve scaling
  5. stop overspending

Rule

No campaign scales without Finance approval.