Document Type: Reference
Status: Active
Version: v1.1
Authority: MWMS
Parent: MWMS
Last Reviewed: 2026-04-24
Purpose
Defines how information must move between Brains during the opportunity lifecycle.
This ensures:
- no missing steps
- no signal loss
- no duplicated work
- consistent decision flow
Core Rule
Every forward movement must have a defined return path.
No one-way flows.
Primary Wiring Flows
1. Research → Affiliate
Trigger:
- Research Verdict = Medium or High Confidence
Route:
→ Research Brain Affiliate Handoff Protocol
→ Affiliate Brain Offer Intelligence
2. Affiliate → Experimentation
Trigger:
- Velocity Decision = Approved For Testing
Route:
→ Affiliate Brain Testing Readiness Criteria
→ Experimentation Brain Phase 4 Structured Testing Protocol
3. Experimentation → Ads
Trigger:
- Test Design Approved
Route:
→ Ads Brain Campaign Runbook
→ Ads Brain Creative Testing Workflow
4. Ads → Experimentation (Return Flow)
Trigger:
- campaign has data
- or early signal appears
Route:
→ Experimentation Brain Test Result And Decision Workflow
5. Experimentation → Affiliate (Decision Loop)
Trigger:
- test result classified
Route:
→ Affiliate Brain Controlled Scaling Protocol
→ Affiliate Brain Opportunity Kill Criteria
6. Experimentation → Research (Learning Loop)
Trigger:
- test completed
Route:
→ Research Brain Test Learning And Signal Capture Framework
Closed Loop System
The system operates as a closed loop:
Research → Affiliate → Experimentation → Ads
↓
Learning ← Decision ← Results
This creates a compounding system where every test improves future decisions.
Wiring Rules
- No Brain skips another Brain
- No direct Research → Ads
- No direct Ads → Affiliate decisions
- No scaling without Experimentation validation
- All learning must return to Research Brain
System Role
This page enforces the operational wiring between Brains.
It ensures:
- clear responsibility boundaries
- controlled decision flow
- consistent feedback loops
- scalable system behaviour
Rule
All cross-brain movement must follow defined routes.
Unstructured movement creates signal loss and weak decisions.
MCR remains the source of truth.