Parent: Ads Brain
Destination: mwmsbrain.site
Page Type: Operational Management Page
Source of Truth: MCR
Purpose
Creative Asset Management is used to organise, track, and manage all creative assets used in campaigns.
This page ensures creatives are reusable, traceable, and easy to improve over time.
What This Page Does
- keeps creatives organised
- tracks performance by asset
- supports reuse of winning creatives
- prevents duplication
- builds a creative library
Asset Details
Record:
- creative name or ID
- offer
- traffic source
- creative angle
- hook
- format (video, image, short, etc.)
- date created
Performance Link
Link each asset to:
- campaign
- ad group
- performance data
- decision outcome
Asset Classification
Classify each asset:
- Winning Asset
- Testing Asset
- Weak Asset
- Retired Asset
Reuse Potential
Record:
- can this asset be reused?
- can the hook be reused?
- can the angle be reused?
- can the format be reused?
Asset Storage
Ensure:
- assets are stored in a consistent location
- naming is standardised
- versions are tracked
- duplicates are avoided
Next Step
Use assets in:
Creative Testing Workflow
Campaign Runbook
Rule
Do not lose track of creative performance.
Winning creatives should become reusable assets across campaigns.
MCR remains the source of truth.