Parent: Experimentation Brain
Destination: mwmsbrain.site
Page Type: Operational Communication Page
Source of Truth: MCR
Purpose
Results Communication Framework defines how test results are communicated clearly across MWMS.
This ensures that decisions made by Experimentation Brain are understood, recorded, and actionable by other Brains.
What This Page Does
- standardises how results are reported
- removes ambiguity from test outcomes
- ensures clear decision visibility
- allows other Brains to act on results
- preserves learning for future use
When To Use This Page
Use this page after:
- test results have been reviewed
- confidence level has been assessed
- a decision has been made
Result Summary
Record:
- test name
- offer tested
- traffic source
- creative angle
- total spend
- key metrics (CTR, CPC, conversions, CPA, revenue)
Decision
Clearly state:
- Continue Test
- Adjust And Retest
- Hold
- Stop Test
- Prepare For Scaling
Confidence Summary
Include:
- Signal Confidence level
- Statistical Confidence level
Key Insights
Record:
- strongest signal
- weakest signal
- unexpected result
- key learning
Action Required
Specify:
- what happens next
- which Brain is responsible
- timeline or review point
Communication Targets
Send results to:
- Affiliate Brain → for scaling or rejection decisions
- Ads Brain → for campaign adjustments
- Research Brain → for learning capture
- Finance Brain → for budget implications
Next Step
Based on decision:
→ Affiliate Brain Controlled Scaling Protocol
→ Affiliate Brain Opportunity Kill Criteria
→ Ads Brain Campaign Optimisation Framework
→ Research Brain Test Learning And Signal Capture Framework
Rule
Results must be clear, structured, and actionable.
No vague conclusions or unclear decisions.
MCR remains the source of truth.