Parent: Experimentation Brain
Destination: mwmsbrain.site
Page Type: Operational Testing Page
Source of Truth: MCR
Purpose
Phase 4 Structured Testing Protocol defines how approved opportunities are tested in a controlled, disciplined way.
This page prevents MWMS from launching tests without clear rules, budgets, success signals, and stop conditions.
When To Use This Page
Use this page when:
- Affiliate Brain has approved an opportunity for testing
- Testing Readiness Criteria has been completed
- traffic source is selected
- tracking is confirmed
- test budget is defined
Test Setup
Record:
- offer being tested
- traffic source
- test angle
- campaign objective
- test budget
- expected conversion action
- tracking method
- review point
Hypothesis
Define the test hypothesis:
- We believe:
- Because:
- We will know this is working if:
- We will stop if:
Success Signals
Define what would indicate success:
- acceptable cost per click or view
- meaningful engagement
- conversion action recorded
- acceptable CPA
- clean tracking
- repeatable signal
Failure Signals
Define what would indicate failure:
- poor click quality
- no meaningful engagement
- no conversion path movement
- tracking failure
- CPA too high
- compliance risk appears
- funnel breaks
Decision Options
Choose one:
- Continue Test
- Adjust And Retest
- Hold
- Stop Test
- Prepare For Review
Next Step
After test data is available, move to:
Experimentation Brain Test Result And Decision Workflow
Rule
No test should begin without a clear hypothesis, budget, tracking method, and review point.
MCR remains the source of truth.