Parent: Research Brain
Destination: mwmsbrain.site
Page Type: Operational Signal Page
Source of Truth: MCR
Purpose
Behavioural Signal Framework is used to identify what customers actually do, not just what they say.
This page helps Research Brain detect buying intent, hesitation, engagement, avoidance, and decision patterns.
What This Page Looks For
- repeated customer actions
- buying intent signals
- search behaviour
- content engagement
- comment patterns
- objection patterns
- abandonment signs
- repeated comparison behaviour
- urgency or delay behaviour
Signal Sources
Look for behavioural signals from:
- search queries
- ad engagement
- comments
- reviews
- forums
- landing page behaviour
- checkout behaviour
- competitor funnels
- social media activity
Behaviour Strength
Classify the behaviour:
- Strong Behaviour Signal → repeated action pattern across multiple sources
- Medium Behaviour Signal → visible pattern but needs more evidence
- Weak Behaviour Signal → isolated or unclear action
Behaviour Details
Record:
- what behaviour is visible
- where it appears
- what it may indicate
- whether it shows intent, fear, urgency, or confusion
- what opportunity or risk it creates
Decision
Choose one:
- Strong Buying Intent
- Strong Hesitation Signal
- Strong Objection Signal
- Needs More Evidence
- Weak Signal
Next Step
If useful:
→ include in Research Verdict Framework
If tied to a specific offer:
→ include in Affiliate Handoff Protocol
Rule
Customer behaviour is stronger than customer opinion.
Use behavioural signals to support decisions, not to replace full validation.