Parent: Research Brain
Destination: mwmsbrain.site
Page Type: Operational Signal Page
Source of Truth: MCR
Purpose
Problem Signal Framework is used to identify and analyse real customer problems that may support an affiliate opportunity.
This page helps ensure that every opportunity is based on a genuine problem, not just a product idea.
What This Page Looks For
- clear customer pain
- repeated complaints
- urgent frustrations
- unmet needs
- emotional triggers
- willingness to pay for a solution
Signal Sources
Look for problem signals from:
- customer reviews
- product complaints
- forum discussions
- social media comments
- support questions
- search queries
- competitor weaknesses
Problem Strength
Classify the problem:
- Strong Problem → frequent, urgent, emotional, and costly
- Medium Problem → noticeable but not urgent
- Weak Problem → vague or low importance
Problem Details
Record:
- what the problem is
- who experiences it
- when it occurs
- how often it occurs
- why it matters
- what happens if it is not solved
Customer Impact
Assess:
- level of frustration
- urgency to solve
- willingness to pay
- current alternatives
- dissatisfaction with current solutions
Decision
Choose one:
- Valid Problem → continue research
- Needs More Evidence
- Weak Problem → hold or reject
Next Step
If valid:
→ Research Brain Opportunity Signal Framework
If unclear:
→ gather more evidence
If weak:
→ reject or deprioritise
Rule
Strong opportunities are built on strong problems.
If the problem is weak, the opportunity will be weak.