Parent: Research Brain
Destination: mwmsbrain.site
Page Type: Operational Decision Page
Source of Truth: MCR
Purpose
Research Verdict Framework converts research into a clear, actionable outcome.
This is where signals, evidence, and analysis are turned into a decision that can be passed to Affiliate Brain.
What This Page Does
- Combines all research findings
- Evaluates signal strength
- Assesses evidence quality
- Identifies opportunity potential
- Produces a clear verdict
Research Inputs
Before making a verdict, confirm:
- problem signal identified
- opportunity signal identified
- friction signals reviewed
- behavioural signals reviewed
- source validation completed
- evidence collected
- assumptions noted
Evidence Strength
Assess the quality of evidence:
- Strong → multiple confirming sources
- Medium → some validation, some gaps
- Weak → assumptions or unclear data
Signal Strength
Assess how strong the opportunity appears:
- Strong → clear demand and clear problem
- Medium → some signal but not fully proven
- Weak → unclear or low signal
Risk Review
Check for:
- compliance risk
- tracking uncertainty
- unclear funnel
- weak customer demand
- unreliable sources
Verdict Options
Choose one:
- High Confidence Opportunity
- Medium Confidence Opportunity
- Low Confidence Opportunity
- Needs More Research
- Reject
Verdict Notes
Record:
- main opportunity
- biggest risk
- missing evidence
- key insight
- reason for verdict
Next Step
If High or Medium Confidence:
→ Affiliate Brain Offer Intelligence
If Needs More Research:
→ Return to Research workflow
If Reject:
→ Stop and do not pass forward
Rule
A verdict must always be recorded before passing an opportunity forward.
Do not pass raw research into Affiliate Brain without a structured decision.