Parent: Affiliate Brain
Destination: mwmsbrain.site
Page Type: Operational Review Page
Source of Truth: MCR
Purpose
Campaign Review Protocol is used to review the performance of an affiliate campaign after testing has started.
This page helps decide whether a campaign should be scaled, adjusted, held, retested, or stopped.
When To Use This Page
Use this page after:
- a campaign has spent enough to produce useful signal
- tracking has been checked
- early results are available
- campaign behaviour needs interpretation
- a decision is required
Review Inputs
Check:
- total spend
- impressions
- clicks
- CTR
- CPC or CPV
- conversions
- CPA
- revenue or payout
- tracking reliability
- funnel behaviour
- creative performance
- traffic quality
Campaign Health Check
Review:
- Is tracking still accurate?
- Are clicks turning into meaningful actions?
- Is the cost per result acceptable?
- Is the traffic source stable?
- Is one creative clearly stronger?
- Is the funnel holding attention?
- Are there signs of poor-quality traffic?
- Are there compliance or account risks?
Decision Options
Choose one:
- Continue Test
- Adjust Creative
- Adjust Targeting
- Hold Campaign
- Retest With Changes
- Stop Campaign
- Prepare For Controlled Scaling
Learning Capture
Record:
- strongest signal:
- weakest signal:
- winning angle:
- losing angle:
- tracking issue:
- funnel issue:
- traffic issue:
- next test idea:
Next Step
If the campaign shows repeatable positive evidence, move to:
Affiliate Brain Controlled Scaling Protocol
If performance is weak, move to:
Affiliate Brain Opportunity Kill Criteria
Rule
Do not judge a campaign from emotion or impatience.
Review the evidence, record the decision, and act from the signal.