Parent: Affiliate Brain
Destination: mwmsbrain.site
Page Type: Operational Progression Page
Source of Truth: MCR
Purpose
Stage Progression Protocol defines how an affiliate opportunity moves from one stage to the next.
This page prevents offers from moving forward too quickly without enough evidence.
Core Rule
An opportunity can only move forward when the previous stage has been completed and the decision is recorded.
No skipping stages.
Stage Flow
- New Opportunity
- Offer Intelligence
- Opportunity Scoring
- Velocity Decision
- Testing Readiness
- Controlled Test
- Review Result
- Scale, Hold, Reject, or Retest
Stage 1 — New Opportunity
Use this stage when an offer has been identified but not reviewed.
Required before moving forward:
- offer name recorded
- affiliate network identified
- basic payout known
- traffic restrictions checked
- source of opportunity noted
Stage 2 — Offer Intelligence
Use this stage when the offer is being reviewed.
Required before moving forward:
- customer problem assessed
- offer promise reviewed
- funnel checked
- traffic fit considered
- risk notes recorded
Stage 3 — Opportunity Scoring
Use this stage when the offer is ready to be scored.
Required before moving forward:
- Opportunity Scoring Matrix completed
- major risks identified
- scoring notes recorded
- decision output selected
Stage 4 — Velocity Decision
Use this stage when deciding whether to move forward.
Required before moving forward:
- Velocity Decision Engine completed
- decision recorded
- next action selected
Stage 5 — Testing Readiness
Use this stage before any campaign build.
Required before moving forward:
- tracking checked
- funnel checked
- test budget defined
- traffic source selected
- success and failure rules clear
Stage 6 — Controlled Test
Use this stage when the offer is actively being tested.
Required before moving forward:
- test launched
- spend tracked
- results recorded
- early signal reviewed
Stage 7 — Review Result
Use this stage after the test has produced usable data.
Required before moving forward:
- result reviewed
- tracking checked
- decision made
- learning captured
Stage 8 — Final Outcome
Choose one:
- Scale
- Hold
- Retest
- Reject
- Move To Graveyard
Rule
Do not move an opportunity forward without a recorded reason.
MCR remains the source of truth.