Parent: Affiliate Brain
Destination: mwmsbrain.site
Page Type: Operational Scoring Page
Source of Truth: MCR
Purpose
The Opportunity Scoring Matrix is used to score an affiliate offer before deciding whether it should move toward testing.
This page helps compare opportunities using the same decision structure every time.
Score Each Area
Use a score from 1 to 5.
- 1 = weak
- 3 = acceptable
- 5 = strong
Scoring Categories
| Category | Score | Notes |
|---|---|---|
| Market demand | ||
| Customer problem strength | ||
| Offer promise clarity | ||
| Funnel quality | ||
| Payout strength | ||
| Tracking confidence | ||
| Traffic fit | ||
| Compliance safety | ||
| Creative angle potential | ||
| Scaling potential |
Score Interpretation
Strong Candidate
Total Score: 40–50
The offer is a strong candidate for testing.
Move to:
Affiliate Brain Velocity Decision Engine
Possible Candidate
Total Score: 30–39
The offer may be worth testing, but needs review.
Move to:
Needs More Research or Testing Readiness Criteria
Weak Candidate
Total Score: Under 30
The offer is not strong enough yet.
Move to:
Opportunity Kill Criteria or Hold For Later
Critical Fail Conditions
Even if the total score looks acceptable, stop if any of these are present:
- tracking cannot be confirmed
- compliance risk is too high
- payout cannot support traffic cost
- funnel is confusing or broken
- customer promise is unbelievable
- vendor looks unreliable
Decision Output
Choose one:
- Strong Candidate
- Possible Candidate
- Weak Candidate
- Reject
- Hold For Later
Notes
Record:
- strongest reason to test:
- biggest concern:
- missing evidence:
- next action:
Next Step
If the offer scores well, move to:
Affiliate Brain Velocity Decision Engine
Rule
This is an operational scoring page.
The full source version remains in MCR.