Parent: Affiliate Brain
Destination: mwmsbrain.site
Page Type: Operational Decision Page
Source of Truth: MCR
Purpose
The Velocity Decision Engine decides whether an affiliate opportunity should move forward, slow down, be held, or be rejected.
This page is used after the offer has been reviewed and scored.
What This Page Decides
Use this page to decide if the opportunity is:
- ready for testing
- not ready yet
- too risky
- worth researching further
- worth rejecting quickly
Decision Inputs
Review these before making the decision:
- Offer Intelligence completed
- Opportunity Scoring Matrix completed
- Tracking confidence checked
- Compliance risk checked
- Payout economics reviewed
- Traffic fit assessed
- Funnel quality reviewed
Velocity Decision Options
1. Approve For Testing
Use this when:
- offer quality is strong
- tracking is reliable
- payout supports testing
- traffic angle is clear
- compliance risk is acceptable
2. Needs More Research
Use this when:
- offer looks promising
- evidence is incomplete
- tracking is unclear
- market demand needs more validation
- competitor signals need review
3. Hold For Later
Use this when:
- offer may be useful later
- timing is not right
- budget is not available
- market conditions are unclear
4. Reject
Use this when:
- offer quality is weak
- claims are risky
- tracking is poor
- payout does not support testing
- funnel is confusing
- customer demand is unclear
5. Move To Graveyard
Use this when:
- offer has been clearly rejected
- offer has failed testing
- risk is too high
- vendor or funnel quality is unacceptable
Final Decision
Record the final outcome:
- Approved For Testing
- Needs More Research
- Hold For Later
- Reject
- Move To Graveyard
Decision Notes
Record the reason for the decision:
- Why this decision was made:
- Main risk:
- Main opportunity:
- Next action:
- Review date if needed:
Next Step
If approved:
→ Affiliate Brain Testing Readiness Criteria
→ Experimentation Brain Phase 4 Structured Testing Protocol
If rejected:
→ Affiliate Brain Opportunity Kill Criteria
→ Affiliate Brain Offer Graveyard
Rule
This is an operational decision page.
The full source version remains in MCR.